Arrow in FedEx logo
It is between the (second) letter "e' and the
letter "x.'
The Eyes Have It
Professor Teaches A New Way Of Looking At Things
By Mary
Jayne McKay
One of
Harvard university's most
distinguished and popular professors.
John
Stilgoe teaches a class on LOOKIING at LIFE AROUND US.
If you
don't see the big white arrow there's a reason for it, says professor Stilgoe.
It's because your eyes and your brain have been conditioned to read the
letters.
“Before
they've learned to read, toddlers will see the arrow. And I've asked toddlers,
‘Do you see the arrow on the truck?’ And they usually do,” says Stilgoe. “The
arrow is between the lower half of the capital E, and the X.”
Stilgoe
says the arrow is just one of millions of things that are right in front of our
eyes that we never notice.
To read
more go to:
http://www.cbsnews.com/stories/2003/12/31/60minutes/main590907.shtml
LOL Thanks. That was kind of driving me batty yesturday. I couldn't find it. Now...its so obvious Duh!
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